At Pagedip, we believe interactive documentation will become the ubiquitous way all information is shared in the near future, and Pagedip will be at the forefront of this shift. During our work with our early adopters, it became apparent that our solution is particularly impactful when the creation and distribution of complex, rapidly changing, and proprietary content is needed.
Through the terms of our initial business engagement, a cross section of different content was reimagined or trialed as a Pagedip including:
Internal Communication Resources
Prior to transformation into an engaging and interactive Pagedip, these pieces of collateral were flat, static, version-controlled documents. Furthermore, in each case the Pagedip implementation enabled the addition of meaningful assets. Examples include: an acronym list, detailed product specifications, images with interactive hotspots, a selection of call-to-action widgets, inline videos, and real-time surveys.
SHOW, DON'T TELL
Simple animations are a great way to quickly convey information.
Pagedips can be instrumented to gather core metrics such as unique page views and more advanced in-document interactions such as Bink™ opens. This aggregate of reader-engagement data can give content creators visibility into which information is deemed most useful for the target audience.
Integration of relevant data sources directly into the "narrative flow" that Pagedips provide was leveraged as a way to add more context to the presentation of facts and figures. This approach makes it easier for readers to appropriately act on new and changing information.
Finally, at least one key Pagedip feature was vetted with each of the Pagedip use cases above. This provided functionality previously unavailable in the original format.
Specific use cases include:
Sales Collateral - Provide mechanisms to measure buyer intent using simple visualization of data set and incorporating global assets.
Product Literacy - Empower frontline employees with immediate answers to customer questions using Tech cards for acronym definitions, an explainer video, and call-to-action widgets.
Product Playbook - Align sales and marketing teams with on-brand up to date product info including interactive image embeds and inline videos.
Internal Comm Resource Hub - A single source of truth incorporating a live calendar, forms, a content carousel, and single sign on security.
Customer Install Guide - Provide clarifying visuals and additional information through Binks.
On a day-to-day basis, companies must grapple with the challenging communication dynamics borne out of having a business with complex products and services in a rapidly changing landscape. In addition, it is imperative that the right information reach the right people at the right time - a huge task which must scale to serve millions of customers and in some cases, thousands of employees.
Through discussions with early adopters we discovered several specific problems with the documentation and distribution systems currently in use and how Pagedip can serve as an exciting new solution. Initial engagements illustrated that the key benefits of using Pagedip were:
Making it faster and easier to create, share, update and act on critical information.
Providing meaningful context to core content through the seamless addition of adjacent media elements, graphics, data components and live information.
Providing a convenient, secure and searchable format for sharing key collateral.
Utilizing a differentiated approach to content with the potential to easily measure reader engagement.
Bottomline, Pagedip revolutionizes collateral by providing customers and employees an engaging and accurate Single Source of Truth while giving stakeholders valuable insights that inform future decisions.
Binks™ allow readers to uncover additional content of all sorts – from clarifying text to media components and data. Binks™ drive curiosity and boast a very high open rate.
Example of data source